# @72andsunny_ on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DbGSzNakWXM
- **Gondola URL:** https://gondola.cc/posts/68122991-72andsunny-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cbbb258397.jpg
- **Posted:** 2026-07-22T14:22:03.000+00:00
- **Account Owner:** 72andSunny (@72andsunny_) — https://gondola.cc/72andsunny_

## Caption

There’s nothing sweeter than the confidence of self-expression.

#72TOR’s latest work with trojancanada brought the flavour to Toronto Pride in the form of ice-cold cockcicles. 

With an unignorable activation at the largest Pride event in North America, visitors were able to choose from a variety of flavours, each connected to a different kink, giving them the opportunity to proudly share their answer to the question: “What’s Your F***ing Flavour?”

This year’s campaign built on a 20+ year partnership between Trojan and Pride Toronto, playfully celebrating the full menu of sexual exploration and the joy that comes with it.

#72TOR Strategy Director Hilary Taylor on the thinking that lead to this idea: "In our research, we found that the hyper-visible and often curated queer joy associated with Pride Month can sometimes feel performative, leaving our target audience feeling pressured to look, act, or even have sex a certain way. Our goal with this year’s campaign was to celebrate all the different ways people experience pleasure and help them publicly express their truest self without inhibition."

## Stats

- **Views:** 0
- **Likes:** 591
- **Shares:** 0
- **Comments:** 24

## Tags

72tor

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