# @bizofsport on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=Pk4mIOSnD8A
- **Gondola URL:** https://gondola.cc/posts/68157592-bizofsport-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/585d88a6cf.jpg
- **Posted:** 2026-07-23T05:00:25.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

The loudest arguments against paying athletes properly often come from people who have never worried about where their next meal is coming from.

Seb Coe, President of World Athletics believes athletes need to recognise the value they create. Sponsors come to the table because they want to back the talent, stories and visibility that only athletes can provide.

If athletes create the commercial value, shouldn’t they receive a fair share of it?

#athletes #sportsbusiness #worldathletics

## Stats

- **Views:** 3,319
- **Likes:** 35
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

worldathletics, sportsbusiness, athletes

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