# @bizofsport on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DbH3SejlVa6
- **Gondola URL:** https://gondola.cc/posts/68164911-bizofsport-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8a5b4b4226.jpg
- **Posted:** 2026-07-23T05:03:07.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Comment "Watch" for the full conversation 👇️⁠
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The loudest arguments against paying athletes properly often come from people who have never worried about where their next meal is coming from.⁠
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sebcoeofficial, President of worldathletics believes athletes need to recognise the value they create.⁠
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Sponsors come to the table because they want to back the talent, stories and visibility that only athletes can provide.⁠
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If athletes create the commercial value, shouldn’t they receive a fair share of it?⁠
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#athletes #sportsbusiness #worldathletics

## Stats

- **Views:** 7,184
- **Likes:** 350
- **Shares:** 0
- **Comments:** 14

## Tags

worldathletics, sportsbusiness, athletes

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