# @sportsbusinessjournal on Facebook

- **Type:** Image
- **Original URL:** https://www.facebook.com/1642212267907466/posts/1645643534231006
- **Gondola URL:** https://gondola.cc/posts/68174228-sportsbusinessjournal-facebook
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/19bb61c16c.jpg
- **Posted:** 2026-07-21T15:56:04.000+00:00

## Caption

🏈 Who’s next to make a major impact both on the field and at retail?

Each year, the NFLPA’s Rising Stars list spotlights 10 rookies and 10 veterans poised for breakout seasons and a surge in officially licensed merchandise sales. 

The rankings give brands, retailers, sponsors and licensees an early look at the players generating buzz with fans — helping shape marketing campaigns, content strategies, ambassador partnerships and product development.

Selections are based on a mix of factors, including on-field performance, fan engagement, fantasy football relevance, NIL exposure, partner demand and market opportunity.

Swipe to see this year's list 👉

## Stats

- **Views:** 0
- **Likes:** 4
- **Shares:** 2
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| NFL Players Association | @NFLPA | https://gondola.cc/NFLPA | Players Association |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

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