# @savvyadvertisingsolutions on Facebook

- **Type:** Image
- **Original URL:** https://www.facebook.com/1662590135870102/posts/1494696382659479
- **Gondola URL:** https://gondola.cc/posts/68196206-savvyadvertisingsolutions-facebook
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0ffbd3cf36.jpg
- **Posted:** 2026-01-29T14:42:22.000+00:00
- **Account Owner:** Savvy Advertising Solutions Inc. (@savvyadvertisingsolutions) — https://gondola.cc/savvyadvertisingsolutions

## Caption

From our colleague Charity Gibson:
In my feed was a post that said “Open chat GPT, enter 🎁 as the prompt, post your GPTs response.”   So I did.

The result was basically a masterclass in brand and merch.  What to give out, the aesthetic it needs to have to be kept and used, what it should do, how it should make people feel, and what the receiver will remember about you long after the pen disappears or the ink runs out. 

This silly little exercise was a great reminder of how important it is to understand that your logo isn’t your brand.  Your brand is how people feel doing business with you. And then when they see your logo on billboards or business cards, your brand is that next thought people have and the visceral reaction that comes with it . . . either “Oh my gosh I just love them!!” or “Ugh.  Worst service ever. Never again.” 

I don’t need your business card plastered on my water bottle or t-shirt to remember you. I need your brand to deliver an experience that’s unforgettable and then gift me some thoughtful memento or token after my encounter so that I can forever associate that good feeling with your brand, your products, and the services you provide.

We aren’t selling merch. We’re seling memorability. Memorability, not a giant logo on a throwaway thing, is what makes merch matter.  So my question to you is: How are you helping your customers be the most memorable today?!?
#CharityGibson #MakeMerchMatter #SavvyAdvertisingSolutionsInc #Savvy Advertising Solutions Inc

## Stats

- **Views:** 0
- **Likes:** 1
- **Shares:** 0
- **Comments:** 0

## Tags

savvyadvertisingsolutionsinc, charitygibson, makemerchmatter, savvy

---
Copyright (c) Gondola