# @nbcnewyork on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DbKApAuAhhL
- **Gondola URL:** https://gondola.cc/posts/68281793-nbcnewyork-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e25a9eca3d.jpg
- **Posted:** 2026-07-24T01:03:19.000+00:00
- **Account Owner:** NBC New York (@nbcnewyork) — https://gondola.cc/nbcnewyork

## Caption

A new law prevents New Jersey grocery stores and delivery apps from using personal information to charge shoppers different prices for identical products based on what an algorithm predicts a shopper is willing or able to buy.⁠
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Governor Mikie Sherrill signed the Fair Price Protection Act into law on Thursday, July 23, 2026.⁠
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The new bill protects New Jersey shoppers from discriminatory surveillance pricing. According to officials, surveillance pricing uses consumer data to set prices for individual shoppers. The practice often uses large-scale data collection and artificial intelligence.⁠
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While companies normally adjust prices based on market conditions, surveillance pricing allows them to change prices based on surveilling the characteristics of individual shoppers, often without their knowledge, officials said.⁠
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#nj #grocery #price #news

## Stats

- **Views:** 35,726
- **Likes:** 2,238
- **Shares:** 0
- **Comments:** 129

## Tags

news, price, nj, grocery

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