# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DbL8RFzGgl1
- **Gondola URL:** https://gondola.cc/posts/68314604-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6cdac63c4b.jpg
- **Posted:** 2026-07-24T19:00:44.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Disney executives said brands are no longer approaching women's sports as experimental buys.

The company more than doubled its ad revenue around the WNBA All-Star Game for the second straight year and sold out inventory earlier than it did in 2025. 

Demand remained strong even after upfront sales, driving triple-digit increases in scatter pricing. More than 20 advertisers are participating this year, including 15 new brands and six making their first investment in WNBA advertising.

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## Stats

- **Views:** 0
- **Likes:** 1,755
- **Shares:** 0
- **Comments:** 11

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami (Mattioli) Lorensen | @Kami | https://gondola.cc/Kami | Social Lead |

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