# @motionbyakash on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DbNzB2BTfWh
- **Gondola URL:** https://gondola.cc/posts/68329845-motionbyakash-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e9bd563c0d.jpg
- **Posted:** 2026-07-25T12:19:26.000+00:00
- **Account Owner:** Akash Goel | Motion Design & Logo Animation (@motionbyakash) — https://gondola.cc/motionbyakash

## Caption

I can’t stop watching this one. 👀 This is how I brought a complete streetwear brand identity to life through motion for OWTSYD.

The concept was to capture what the brand stands for in just a few seconds — stepping outside familiar boundaries, exploring new mindsets, and constantly moving toward new experiences.

The process started way before After Effects. From understanding the brand ideology and planning the visual narrative to storyboarding each transition, every frame was designed with a purpose before we moved into the final animation.

The trickiest part was making the entire transformation feel fluid while keeping the motion minimal, modern, and quietly confident — exactly like the OWTSYD identity itself.

Because a great logo animation isn’t just about making a logo move. It’s about making the brand’s story move with it.

Want to see the complete OWTSYD brand identity case study? Comment OWTSYD and I’ll send it to your DMs. 🔥

Ready to turn your brand into motion people can’t stop watching? DM me or hit the link in bio to get started.

#logoanimation #motiondesign #aftereffects #brandidentity #streetwearbranding

(logo animation, motion design, after effects, brand identity, streetwear brand, clothing brand, logo reveal, motion graphics, brand animation, storyboard animation, visual identity, fashion branding, animation process, logo design)

## Stats

- **Views:** 9,323
- **Likes:** 408
- **Shares:** 0
- **Comments:** 22

## Tags

brandidentity, aftereffects, streetwearbranding, motiondesign, logoanimation

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