# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=Nm0frBkUOeg
- **Gondola URL:** https://gondola.cc/posts/68355627-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/263b3bb8a5.jpg
- **Posted:** 2026-07-24T13:17:39.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

#ChrisPaul's biggest advice for brands working with athletes? Talk to them.

At #CannesLions, he spoke about how including talent in the conversation, creative, and script can benefit the partnership and overall output of the campaign.

## Stats

- **Views:** 1,282
- **Likes:** 23
- **Shares:** 0
- **Comments:** 0

## Tags

chrispaul, canneslions

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