# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=CNM2BP5bSZM
- **Gondola URL:** https://gondola.cc/posts/68355632-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3a5a0d402d.jpg
- **Posted:** 2026-07-21T13:09:22.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

67% of American women are considered #plussized, yet they are completely underserved. #AshleyGraham wants to change that.

She partnered with #JCPenney to launch a fashion-forward clothing line exclusively for curves, carrying sizes 14W to 30W. Graham’s unabashed embrace of the budget-friendly JCPenney is part of a broader turnaround strategy that Catalyst Brands' CMO Marisa Thalberg has pursued over the last 18 months: enticing shoppers to take another look at the 124-year-old retailer not as a legacy department store, but as a first-choice apparel destination defined by affordability and authenticity.

## Stats

- **Views:** 1,194
- **Likes:** 16
- **Shares:** 0
- **Comments:** 0

## Tags

jcpenney, plussized, ashleygraham

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