# @itsnicethat on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dbfr5MXkZzR
- **Gondola URL:** https://gondola.cc/posts/68501669-itsnicethat-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1a276c4ff1.jpg
- **Posted:** 2026-08-01T11:02:53.000+00:00
- **Account Owner:** It's Nice That (@itsnicethat) — https://gondola.cc/itsnicethat

## Caption

Anatomy_London’s campaign for the HornimanMuseumGardens is built on a bespoke typeface foraged from its collections and gardens. The agency's new visual system was built to reflect the excitement of the eclectic discoveries that emerge from a visit to the historical London location.

Launching the museum’s new nature-themed outdoor space, the ‘It’s in our Nature’ campaign seeks to entice a new generation of nature lovers onto the museum’s grounds, reintroducing it as a place where history, culture and getting outdoors can collide. Co-created with local communities, the creative identity was built around a bespoke set of letterforms carved out from Horniman’s very own collections and gardens.

For Anatomy, finding an existing typeface to steer the shape of the visitor-led design project wasn’t really the right fit. From the very beginning the team wanted to build a visual world that would reflect “the experience of visiting the Horniman”, shares Dan Templeton-King, client director and head of strategy at Anatomy. “It’s a place that’s wonderfully eclectic, where nature and culture come together in ways found nowhere else in London,” he says. #ItsNiceThat

## Stats

- **Views:** 0
- **Likes:** 1,079
- **Shares:** 0
- **Comments:** 5

## Tags

itsnicethat

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