# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=ADhkM2gfrwE
- **Gondola URL:** https://gondola.cc/posts/68540701-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/514c4d2cb3.jpg
- **Posted:** 2026-07-30T12:24:20.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Octavia Morgan built a clean fragrance brand because her own body turned on the perfumes she loved. The headaches came first. The company came after.

Octavia Morgan joins Mike and co-host Alfonsina Messina on The PIMS Influence for a candid conversation about growing OCTAVIA MORGAN Los Angeles from farmers-market tables into Ulta Beauty, testing every scent on herself for 60 days, why she believes fragrance was never meant to have a gender, and how she protects her energy while scaling a brand.

A woman at a pop-up market smelled her scents and started to sob, telling Octavia she had not been able to wear fragrance in twelve years. That moment became the why behind the company.

Octavia walks us through the parts founders rarely hear: the scent she nearly scrapped three months from launch and saved by letting it sit for six months, the ten weeks inside Ulta's MUSE Accelerator that taught her the business, and why she treats investor conversations like a slow dance. It is beauty founder advice from someone still in the middle of it.

MENTIONED IN THIS EPISODE:
Octavia Morgan on LinkedIn: https://www.linkedin.com/in/octavia-morgan-a090ab219/
OCTAVIA MORGAN Los Angeles: https://octaviamorgan.com
OCTAVIA MORGAN Los Angeles on Instagram: https://www.instagram.com/octaviamorganla/

Chapters
0:00 - Intro
4:14 - Building a brand out of necessity
11:16 - Turning no into your next yes
14:57 - Farmers markets to Ulta shelves
20:43 - Why fragrance has no gender
22:57 - The scent she scrapped at scale
26:18 - Growing without losing the vision
32:06 - Break before you break
39:59 - Advice for founders starting out

ABOUT OCTAVIA MORGAN
Octavia Morgan is the founder, CEO, and creative director of OCTAVIA MORGAN Los Angeles, a clean, genderless fine fragrance and beauty brand. A registered nurse who worked in hospice and palliative care, she began formulating after developing a sensitivity to the fragrances she had worn since childhood. The brand debuted at Ulta Beauty in February 2025 as the first Black woman-owned prestige fragrance brand carried by the retailer.

https://www.linkedin.com/in/octavia-morgan-a090ab219/ | https://octaviamorgan.com

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CONNECT WITH THE PIMS INFLUENCE
https://www.linkedin.com/in/pimsmikeryan/
https://www.pimsinc.com
ThePIMSInfluence@pimsinc.com

#ThePIMSInfluence #PIMS #BeautyIndustry #FounderAdvice

## Stats

- **Views:** 11
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

beautyindustry, thepimsinfluence, pims, founderadvice

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