# @braze on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DbY5KQmCc_T
- **Gondola URL:** https://gondola.cc/posts/68586964-braze-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ab469aef49.jpg
- **Posted:** 2026-07-29T19:43:40.000+00:00
- **Account Owner:** Braze (@braze) — https://gondola.cc/braze

## Caption

Three things a 30-year creative career teaches you about staying relevant:

✍️ Build toward timeless, not trending. The artists common grew up studying, artists like Bob Marley, John Coltrane, Nina Simone, didn't chase what was popular. He didn't either.

✍️ Guard your recharge time like a work asset. Morning quiet, movement, gratitude…his creative output depends on them. Your team's probably does too.

✍️ Know when a strategy has given everything it can. Treat it like a relationship: learn from what didn't work, and move forward sharper.

At #BrazeCityxCity London, our CBO Astha Malik sat with Common for a conversation about creative longevity and what marketers can actually take from it. Full interview at the link in bio.

## Stats

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- **Likes:** 29
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## Tags

brazecityxcity

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