# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DbhBTB9lWNU
- **Gondola URL:** https://gondola.cc/posts/68587459-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fc956c4b5f.jpg
- **Posted:** 2026-08-01T23:29:20.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

We doubled ROAS for one of our automotive clients by changing one thing about their content.
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We did it not by making more ads.
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We did it by making more different ads.
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Most brands chase volume.
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They’ll shoot one ad and make 20 hook variations.
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That gives Meta 20 ads to test, but it’s still basically one message.
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That worked great in 2024, but not anymore.
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We took the opposite approach.
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Instead of 20 versions of the same ad, we made multiple ads with different settings, styles, and messages.
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Same number of ads.
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Way more variation.
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And that matters because Meta and Google reward relevance.
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The more types of people your creative speaks to, the more efficiently the algorithm can match the right ad to the right buyer.
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That’s exactly what happened here.
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ROAS went up because the ads got more relevant.
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Scale went up because more people were seeing something that actually resonated with them.
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That’s the playbook.
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Don't make more. Make different.

## Stats

- **Views:** 1,294
- **Likes:** 29
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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