# @popbase on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DblsJsQBh9z
- **Gondola URL:** https://gondola.cc/posts/68591980-popbase-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7de412c444.jpg
- **Posted:** 2026-08-03T19:00:00.000+00:00
- **Account Owner:** Pop Base (@PopBase) — https://gondola.cc/PopBase

## Caption

16 years ago today, Jay Sean released ’2012 (It Aint The End)’ featuring Nicki Minaj.

A production duo working under the name OFM, made up of J-Remy and Bobby Bass, crafted the dance-pop and synthpop foundation for '2012 (It Ain't the End),' released as a digital single and to US radio on August 3, 2010, serving as the lead single from Jay Sean's compilation album, 'Hit the Lights.' Writing credits went to Jay Sean, Nicki Minaj, J-Remy, Bobby Bass, Jared Cotter, and J. Perkins, with the title drawing on the widespread cultural buzz at the time around the so called Mayan apocalypse theory tied to the year 2012.

Jay Sean has said the song was never meant to be doom laden, but rather a reminder for listeners to shake off a stressful day and enjoy the moment, insisting the phrase meant it wasn't the end of anything, whether a rough day or a relationship. The Nicki Minaj collaboration came together somewhat unexpectedly. Jay Sean told MTV News he was surprised when Minaj herself reached out after hearing the track, calling him directly to join in. Erik White directed the accompanying music video, filmed in Los Angeles that July, which featured cameo appearances from former Spice Girl Melanie Brown and Cash Money Records CEO Birdman.

Critical response landed on the mixed to positive side, with About.com praising its powerful vocal opening and expansive party atmosphere, while Digital Spy called it catchy despite fairly familiar, party centric lyrics. Commercially, the song debuted at number 50 on the Billboard Hot 100 and helped extend the momentum Jay Sean had built with earlier hits like "Down" and "Do You Remember," further cementing his run of accessible, radio friendly pop collaborations during that stretch of his career.

#jaysean #nickiminaj #music #popculture

## Stats

- **Views:** 10,217
- **Likes:** 886
- **Shares:** 0
- **Comments:** 22

## Tags

popculture, music, nickiminaj, jaysean

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