# @michael-girdley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=gT6kJalMv8o
- **Gondola URL:** https://gondola.cc/posts/68638227-michael-girdley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9bb14e464e.jpg
- **Posted:** 2026-07-30T15:55:38.000+00:00
- **Account Owner:** Michael Girdley (@michael-girdley) — https://gondola.cc/michael-girdley

## Caption

For decades, Five Guys built its reputation almost entirely through word of mouth instead of traditional advertising. But when a photo of a nearly $24 meal went viral, the internet turned that same word of mouth against the brand. Without a direct way to communicate with customers, Five Guys struggled to control the narrative as its premium pricing became the story. It's a reminder that every competitive advantage can become a weakness when the market changes.

Watch the full video here: https://youtu.be/4-8_etpRj1Y

#fiveguys #business #restaurants #marketing #socialmedia

## Stats

- **Views:** 498,787
- **Likes:** 17,716
- **Shares:** 0
- **Comments:** 4,253

## Tags

business, socialmedia, marketing, restaurants, fiveguys

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