# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/Dbn1-Y3Ggvt
- **Gondola URL:** https://gondola.cc/posts/68677605-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ee73f26531.jpg
- **Posted:** 2026-08-04T15:04:40.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Cleveland’s WNBA team heard the call from its fans and turned it into an identity 🌊 

The expansion franchise unveiled its branding as the Sirens, leaning into the city’s biggest asset in Lake Erie with a color palette built around two shades of blue and a complementary mint foam color.

The Sirens will begin play in 2028.

## Stats

- **Views:** 0
- **Likes:** 587
- **Shares:** 0
- **Comments:** 10

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| 𝕊𝕒𝕣𝕒 𝕛. | @_SaraSmileee | https://gondola.cc/_SaraSmileee | Social Media Manager |

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