# @theboardroom on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=iWZlfaqoXY0
- **Gondola URL:** https://gondola.cc/posts/68709066-theboardroom-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/366ef0532a.jpg
- **Posted:** 2026-07-24T14:00:14.000+00:00
- **Account Owner:** Boardroom (@boardroom) — https://gondola.cc/boardroom

## Caption

The WNBA is in the middle of an unprecedented moment, and the league’s biggest stars, leaders, and business partners are taking notice.

At this year’s Game Plan Summit at Fanatics Fest presented by State Farm, Kristyn Cook sits down with WNBA legend Diana Taurasi, WNBA Commissioner Cathy Engelbert, and Elle Duncan to discuss the historic rise of the league, the business behind its growth, the future of women’s sports, officiating, physicality, online hate, and what comes next.

Taurasi reflects on the 30-year journey of the WNBA and the generations of players who helped build the league into what it is today. Engelbert breaks down the unprecedented momentum behind the WNBA, from record-breaking viewership and increased investment to expansion and the next generation of stars. Cook explains why “investing in the WNBA is good business” and how State Farm has believed in the league’s potential for decades.

The panel also tackles the difficult conversations surrounding the league. including online toxicity, player safety, officiating, and the evolution of physicality on the court.

With the WNBA entering its 30th season, Taurasi says the league is going nowhere. While Engelbert believes “the sky’s the limit.” And the business world is increasingly recognizing what the league has proven for three decades: The WNBA is good business.

Subscribe to Boardroom for more conversations with the people shaping the future of sports, business, and culture.

#WNBA #DianaTaurasi #CathyEngelbert #KristynCook #WomensSports #Basketball #Boardroom #GamePlan

Topics include:

0:32 - Cathy Engelbert on growth of the WNBA
2:24 - Diana Taurasi on seeing the growth after her departure
3:44 - Kristyn Cook on State Farm’s involvement with the WNBA
5:26 - Cathy Engelbert on the impact of social media and negativity
9:03 - Diana Taurasi & Cathy Engelbert on officiating and physicality 
11:26 - Kristyn Cook on the marketer’s role in sports
13:11 - Diana Taurasi on the state of the league
14:38 - Kristyn Cook & Cathy Engelbert on the business of the WNBA
16:39 - Everyone’s favorite active WNBA players

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## Stats

- **Views:** 754
- **Likes:** 12
- **Shares:** 0
- **Comments:** 1

## Tags

dianataurasi, womenssports, basketball, wnba, gameplan, boardroom, kristyncook, cathyengelbert

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