# @asotu_morethancars on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DbYEIinAPyE
- **Gondola URL:** https://gondola.cc/posts/68725414-asotu-morethancars-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fdfaf6208f.jpg
- **Posted:** 2026-07-29T12:00:41.000+00:00
- **Account Owner:** More Than Cars (@asotu_morethancars) — https://gondola.cc/asotu_morethancars

## Caption

Everyone sees the affordability pressure. They're missing the real threat.

The obvious takeaway from the latest McKinsey mobility survey is that buyers are delaying purchases (43%) and downsizing (35%).

The knee-jerk reaction for a dealer is to stock cheaper models and brace for a race to the bottom on price.

This is a trap.

The same survey shows that buyers care more about technology than brand prestige. One in four will jump to a competitor for better ADAS and software features.

Affordability pressure isn't creating a market for cheap, stripped-down cars. It's creating a market for high-value cars.

Value is no longer just about the initial price. It's about the entire experience. A $45,000 vehicle with a brilliant, intuitive tech suite feels like a better 'deal' than a $42,000 car with a clunky, frustrating interface.

The danger isn't just losing a sale over a few hundred dollars. The real danger is losing the customer to a brand that provides a better technology experience.

Are you competing on price, or are you competing on value?

Watch the full episode at the link in our bio.

## Stats

- **Views:** 440
- **Likes:** 4
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Graphic Designer |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Senior Social Media Manager |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creator |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creative |

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