# @asotu_morethancars on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DX-N2CogtDO
- **Gondola URL:** https://gondola.cc/posts/68725478-asotu-morethancars-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/952a241683.jpg
- **Posted:** 2026-05-05T21:31:41.000+00:00
- **Account Owner:** More Than Cars (@asotu_morethancars) — https://gondola.cc/asotu_morethancars

## Caption

Your highest-margin sale could be your most damaging one.

Sounds crazy, but hear me out.

Harley-Davidson just learned this lesson the hard way. They spent years focusing on premium, high-profit touring bikes, with some cresting $50,000.

Margins were great. The problem? They cut off the flow of new riders who couldn't afford the price of entry.

Their dealer health and long-term demand started to suffer, forcing a complete strategy reversal toward more accessible, sub-$10k bikes.

This is a warning for every GM and dealer principal obsessed with front-end gross on every deal.

That fully-loaded, high-margin SUV you just sold is a great one-time transaction. But you might have turned away five potential first-time buyers in the process; buyers who become your service customers and your future trade-ins.

We've been taught to maximize the value of every transaction.

The real goal is to maximize the number of customers who can transact with you, period.

Stop thinking about the profit per unit. Start thinking about the profit per customer, over a lifetime.

Watch the full episode at the link in our bio.

## Stats

- **Views:** 223
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Graphic Designer |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Senior Social Media Manager |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creator |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creative |

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