# @asotu_morethancars on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DWhTewLiNME
- **Gondola URL:** https://gondola.cc/posts/68725643-asotu-morethancars-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/3bbadcfbea.jpg
- **Posted:** 2026-03-30T19:31:01.000+00:00
- **Account Owner:** More Than Cars (@asotu_morethancars) — https://gondola.cc/asotu_morethancars

## Caption

Your sales team is losing to Gen Z's phones.

That's where the attention battle is won or lost before they ever step on the lot.

This generation gives national brands 24% less attention than older buyers. They don't default to the badge. They default to their own identity.

They use products as an extension of who they are.

For a Sales Manager, this changes how you coach.

Stop training your team to be product presenters. Start coaching them to be context creators.

The leverage isn’t the spec sheet; it’s the story. The advantage isn’t the brand; it’s the relevance your salesperson builds.

Recognition from a national ad has a ceiling. Relevance, delivered by one of your people, does not.

What are you doing to help your team sell identity, not just inventory?

Watch the full episode at the link in our bio.

## Stats

- **Views:** 2,267
- **Likes:** 25
- **Shares:** 0
- **Comments:** 3

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Graphic Designer |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Senior Social Media Manager |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creator |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creative |

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