# @asotu_morethancars on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DVzEHIRiesg
- **Gondola URL:** https://gondola.cc/posts/68725679-asotu-morethancars-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1498e83676.jpg
- **Posted:** 2026-03-12T20:32:01.000+00:00
- **Account Owner:** More Than Cars (@asotu_morethancars) — https://gondola.cc/asotu_morethancars

## Caption

What happens when a $350M investor decides your digital strategy isn’t good enough?

CarMax is about to find out.

Activist firm Starboard Value just sent a very direct message to incoming CEO Keith Barr: simplify online trade-ins, improve digital conversion, and stop letting costs eat the business alive.

Their proposal includes capping SG&A at 70–75% of gross profit and even trimming vehicle prices by $100–$300 using real-time market pricing.

Oh, and they’re nominating their own CEO to the board.

The bigger point for dealers: the used car race isn’t just inventory anymore.

It’s digital execution, pricing speed, and operational discipline. 

And investors are watching.

Watch the full episode at the link in our bio.

## Stats

- **Views:** 2,677
- **Likes:** 27
- **Shares:** 0
- **Comments:** 1

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Graphic Designer |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Senior Social Media Manager |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creator |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creative |

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