# @asotumorethancars on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@asotumorethancars/video/7667918494205234446
- **Gondola URL:** https://gondola.cc/posts/68727644-asotumorethancars-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a0793d7029.jpg
- **Posted:** 2026-07-29T12:00:04.000+00:00
- **Account Owner:** ASOTU | More Than Cars (@asotumorethancars) — https://gondola.cc/asotumorethancars

## Caption

Everyone sees the affordability pressure. They're missing the real threat. The obvious takeaway from the latest McKinsey mobility survey is that buyers are delaying purchases (43%) and downsizing (35%). The knee-jerk reaction for a dealer is to stock cheaper models and brace for a race to the bottom on price. This is a trap. The same survey shows that buyers care more about technology than brand prestige. One in four will jump to a competitor for better ADAS and software features. Affordability pressure isn't creating a market for cheap, stripped-down cars. It's creating a market for high-value cars. Value is no longer just about the initial price. It's about the entire experience. A $45,000 vehicle with a brilliant, intuitive tech suite feels like a better 'deal' than a $42,000 car with a clunky, frustrating interface. The danger isn't just losing a sale over a few hundred dollars. The real danger is losing the customer to a brand that provides a better technology experience. Are you competing on price, or are you competing on value? Watch the full episode at the link in our bio.

## Stats

- **Views:** 221
- **Likes:** 5
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Graphic Designer |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Senior Social Media Manager |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creator |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creative |

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