# @asotu on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=h9eOBo0otb4
- **Gondola URL:** https://gondola.cc/posts/68728103-asotu-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/03df0e1b62.jpg
- **Posted:** 2026-07-02T21:30:44.000+00:00
- **Account Owner:** ASOTU | More Than Cars (@asotu) — https://gondola.cc/asotu

## Caption

Nissan's new strategy is the latest signal of a major shift in automotive.



For years, the game was dominated by a single question: How many units can we move? This led to deep incentives, bloated rental fleets, and a race to the bottom on price.



It was a game that weakened brand image and hurt resale values for everyone involved. Dealers felt the pain on trade-ins and in their customers' perception of value.



The pandemic broke the model. Now, smart OEMs are being forced to prioritize what really matters: brand health and pricing discipline.



It's a move from chasing volume to building value. How is this shift showing up in your store?

Watch the full episode on our channel.

## Stats

- **Views:** 144
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Graphic Designer |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Senior Social Media Manager |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creator |
| Rob Downes | @designedbydownes | https://gondola.cc/designedbydownes | Creative |

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