# @pimsnewyork on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Dbs4Q8jBbtZ
- **Gondola URL:** https://gondola.cc/posts/68733825-pimsnewyork-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c05644a0dd.jpg
- **Posted:** 2026-08-06T14:00:07.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Every product on the shelf was pink. Pink caps, pink glass, pink bottles, pink tubes. And the comments said skin goals.

skincarmanyc was horrified. He’d been a marketer at L’Oreal. He knew the move: make the package pink, and you’ll believe the pink says something about what’s inside.

Looking down the shelf, he knows that the products are … terrible. 

BUT he didn’t troll the post. He built his own brand instead, skincarma , to educate about skincare and about what’s real.

DM for links to the episode

The PIMS Influence is a PIMS-produced podcast, hosted by mikeryan628 Mike Ryan.

#ThePIMSInfluence #BeautyMarketing #PackagingDesign #BrandBuilding

## Stats

- **Views:** 381
- **Likes:** 13
- **Shares:** 0
- **Comments:** 5

## Tags

brandbuilding, packagingdesign, thepimsinfluence, beautymarketing

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