# @caitlynkumi on LinkedIn

- **Type:** Video
- **Original URL:** https://www.linkedin.com/posts/caitlynkumi_marketing-creatoreconomy-b2bmarketing-activity-7491106379127054336-emq-
- **Gondola URL:** https://gondola.cc/posts/68821333-incaitlynkumi-linkedin
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ef2ed0bf06.jpg
- **Posted:** 2026-08-06T12:22:18.784+00:00
- **Account Owner:** in/caitlynkumi (@in/caitlynkumi) — https://gondola.cc/in/caitlynkumi

## Caption

🚀Exciting News in Marketing! 🚀

LinkedIn  is changing how creators and brands collaborate, and I got early access to one of the most interesting product updates they've made in years: Collaborative Posts.

Last week, I was invited to LinkedIn's NYC office to preview the feature and published my first Collaborative Post with Brandon Smithwrick 🧠 . We are both Forbes 30 Under 30 marketers, both founders, both creators, and both thinking about where the B2B marketing industry is headed.

The concept: two creators (or a creator and a brand) can now collaborate on a single post. Both names at the top of the post. Both audiences. All engagement pooled into one set of metrics.

Why? Because this changes everything about attribution.

🌟Key reasons Collaborative Posts matter for creators:
1. Attribution Finally Lives at the Top
No more "tagged in caption" awkwardness. Your name sits at the top, before anyone reads a single word.
2. Combined Audience Reach
Your post goes to both networks simultaneously. The visibility compounds.
3. Proof Over Claims
LinkedIn is moving away from self-reported credentials. Collaborative Posts let your collaborators vouch for your presence.
4. Early Access = Compounding Advantage
The creators getting access to features like this first are the ones whose visibility grows fastest.

🌟Key takeaways for B2B marketing teams:
💙Individual voices outperform company pages
Trust travels through people, not logos. That's structural, not accidental.
💜Collaborate with the people doing the work
Your product launch gets created with the PM who built it. Your campaign win gets created with the sales lead who closed it.
🩵Build your playbook now
When wide rollout happens in the coming months, you want a strategy ready, not scrambling.
💚Employee-generated content just got easier
This gives B2B teams a native way to deploy authentic voices at scale.

Who's the first person you'd collaborate with on a post?

Grateful to the LinkedIn team for the preview. And to Brandon for being my LinkedIn bestie & first collaborator ✨

♻️Repost if someone in your network needs to see this

#Marketing #CreatorEconomy  #B2BMarketing #LinkedinPartner
 | 16 comments on LinkedIn

## Stats

- **Views:** 0
- **Likes:** 100
- **Shares:** 0
- **Comments:** 16

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| LinkedIn | @linkedin | https://gondola.cc/linkedin | Client |
| caitlyn kumi | @caitlynkumi | https://gondola.cc/caitlynkumi | Creator |
| Phe Morgan | @ItsPheelosophy | https://gondola.cc/ItsPheelosophy | Partnership Coordinator |

## Tags

b2bmarketing, linkedinpartner, marketing, creatoreconomy

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