# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DbqzGUIEkJS
- **Gondola URL:** https://gondola.cc/posts/68835903-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b1f97e279f.jpg
- **Posted:** 2026-08-05T18:37:28.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

Most automotive ads chase the obvious (More speed/noise/action).
ㅤ
BMW did something smarter.
ㅤ
They let you watch a land speed record attempt, then reveal the real story at the end.
ㅤ
Flipping the viewers' expectations is one of the strongest tools in your toolkit, because it makes your ad memorable.
ㅤ
Why? People remember DIFFERENT.
ㅤ
On Meta, YouTube, or CTV, you are fighting sameness.
ㅤ
If your ad looks like every other fast, polished car spot, people may watch it, but they will not remember it.

## Stats

- **Views:** 134,464
- **Likes:** 3,629
- **Shares:** 0
- **Comments:** 5

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

---
Copyright (c) Gondola