# @popbase on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Db3V3ODp3iT
- **Gondola URL:** https://gondola.cc/posts/68837963-popbase-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fe61ad3eef.jpg
- **Posted:** 2026-08-10T15:33:24.000+00:00
- **Account Owner:** Pop Base (@PopBase) — https://gondola.cc/PopBase

## Caption

4 years ago today, Ice Spice released ‘Munch (Feelin’ U).”

A drill track changed Ice Spice's life when 'Munch (Feelin' U)' was released as the lead single from her debut EP, 'Like..?'. The song was written by Ice Spice and producer RiotUSA, whose sparse, ominous beat became the perfect backdrop for her relaxed, unbothered delivery. Lyrically, the track flips the dynamic of a one-sided admirer, with Ice Spice dismissing a man she calls a "munch" and delivering one of the most instantly quotable hooks of the decade.

Momentum arrived almost immediately after the release, helped by social media buzz and an early co-sign from Drake, who praised the song publicly before playing it on his radio show. The accompanying Bronx-shot music video, directed by George Buford, showed Ice Spice surrounded by friends in neighborhood locations rather than elaborate sets, giving the record an authenticity that resonated strongly online. TikTok and Twitter quickly turned the song into a viral phenomenon, and the word "munch" suddenly entered mainstream pop culture vocabulary.

The breakthrough was swift: 'Munch (Feelin' U)' became Ice Spice's first major hit, charting on Billboard's Hot R&B/Hip-Hop Songs and Bubbling Under Hot 100 rankings while introducing her to a global audience. Its viral success led to a record deal with 10K Projects and Capitol Records and laid the foundation for everything that followed, from 'Bikini Bottom' to 'Princess Diana' and eventually her debut album 'Y2K!'. More than just a breakout single, 'Munch (Feelin' U)' remains the song that announced Ice Spice as one of the defining new voices in modern rap.

#icespice #music #popculture

## Stats

- **Views:** 26,692
- **Likes:** 1,469
- **Shares:** 0
- **Comments:** 43

## Tags

popculture, music, icespice

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