# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DbyC9tdn05m
- **Gondola URL:** https://gondola.cc/posts/68886489-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e98c09ff85.jpg
- **Posted:** 2026-08-08T14:10:26.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

A $40 hat is one of the most-coveted accessories in the world right now.

According to fashion platform Lyst's data, a New Era Knicks cap is now the "hottest accessory in the world," with searches surging 4,276% since March. 

The cap has outpaced demand for luxury brands like Chanel, Gucci and Skims, despite retailing for just $40 and selling out fast enough to command significant resale markups.

The momentum extends beyond hats. 

Google Trends data shows searches for "Knicks tees" are up more than 5,000% year over year, while searches for Knicks bags have climbed 800%.

## Stats

- **Views:** 0
- **Likes:** 2,750
- **Shares:** 0
- **Comments:** 54

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

---
Copyright (c) Gondola