# @diaryofmu on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DblXw05IJJ8
- **Gondola URL:** https://gondola.cc/posts/68922934-diaryofmu-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ebc7e97def.jpg
- **Posted:** 2026-08-03T16:10:46.000+00:00
- **Account Owner:** Mu Tunc (@diaryofmu) — https://gondola.cc/diaryofmu

## Caption

Comment “CANNES” and I’ll DM you the full 37-minute documentary.

Everyone wants to quit their job and start a brand these days. Almost nobody can answer the one question that decides whether it survives.

I took that question to #canneslions2026 , the biggest stage in advertising and marketing. 

I spent my days in the talks, the beach activations, and the private rooms nobody films, asking people who actually build brands one thing: what does brand building look like now that AI gives everyone the same tools.

This is my diary from inside Cannes Lions, with conversations featuring Kiser Barnes kiser_barnes (Red Antler), Sammi Tannor Cohen sammicohentalks , thechrisdo (The Futur), sophiaamoruso (Nasty Gal, Girlboss), shwinnabegobrand , eugbrandstrat , and more.

If you’ve felt stuck lately building something, or wondering if you even should, this one’s for you.

Comment “CANNES” and I’ll send it over.

## Stats

- **Views:** 2,620
- **Likes:** 38
- **Shares:** 0
- **Comments:** 29

## Tags

canneslions2026

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