# @kennykingjr on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=Fmpa8DQYkSQ
- **Gondola URL:** https://gondola.cc/posts/68963240-kennykingjr-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f9b66ca7df.jpg
- **Posted:** 2026-08-13T20:01:25.000+00:00
- **Account Owner:** Kenny King Jr (@KennyKing_Jr) — https://gondola.cc/KennyKing_Jr

## Caption

Jayden Daniels and LSU suddenly have BEEF. 👀

After LSU gave sophomore CB DJ Pickett the No. 5 jersey, the same number Daniels wore during his Heisman-winning 2023 season, Daniels’ family reportedly felt “profoundly disrespected.”

Then things escalated.

Daniels’ attorney sent LSU a cease-and-desist demanding the school stop using his name, image and likeness, arguing LSU’s contractual rights to his NIL expired 180 days after his final college game.

Here’s where I think TWO things can be true:

🏆 LSU probably should treat No. 5 differently after what Daniels accomplished.

🤝 But DJ Pickett was reportedly promised No. 5 during his recruitment, and the number was never officially retired.

💰 And if LSU’s rights to Daniels’ NIL really expired? That’s a completely different conversation. Protect your name and protect your money.

In this video I break down the full controversy, Lane Kiffin’s explanation, the Joe Burrow comparison and why I think the jersey argument and the NIL argument need to be separated.

👇 I want you to pick a side:

Should LSU have unofficially retired No. 5 after Daniels won the Heisman, or is Daniels’ camp taking this too far?

Subscribe for more NFL, Raiders and college football talk.

#JaydenDaniels #LSUFootball #CollegeFootball #DJPickett #GeauxTigers

## Stats

- **Views:** 8
- **Likes:** 4
- **Shares:** 0
- **Comments:** 1

## Tags

djpickett, jaydendaniels, collegefootball, geauxtigers, lsufootball

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