# @worldbranddesignsociety on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcBfUdGkuQX
- **Gondola URL:** https://gondola.cc/posts/68994961-worldbranddesignsociety-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d94c4867e3.jpg
- **Posted:** 2026-08-14T14:08:15.000+00:00
- **Account Owner:** World Brand Design Society (@worldbranddesignsociety) — https://gondola.cc/worldbranddesignsociety

## Caption

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Artboard Studio artboardstudioglobal - Designing SOBER: A Packaging System Built on Confidence, Not Compromise
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Get Featured & Enter WBDS Awards: https://worldbranddesign.com
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Packaging designed and conceptualised by Yash Bhatnagar, founder of Artboard Studio.
When a brand exists to serve people who feel out of place at the bar, the worst thing its packaging can do is apologize for itself. The SOBER can range — Cola & Vanilla, Cranberry, Lemon Lime, and Unflavoured — avoids that trap entirely. Instead of soft pastels and wellness-aisle whispering, it borrows the visual confidence of the very category it's positioned against: bold, graphic, almost brutalist branding that could sit on a bar shelf without blinking.
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#branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety

## Stats

- **Views:** 0
- **Likes:** 44
- **Shares:** 0
- **Comments:** 1

## Tags

illustration, packagingdesign, labeldesign, brandidentity, worldbranddesign, branding, worldbranddesignsociety, graphicdesign, branddesign, typography, graphics, visualidentity, logo

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