# @pimsnewyork8333 on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=StSn4jkwHLw
- **Gondola URL:** https://gondola.cc/posts/69063120-pimsnewyork8333-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9e9b5692db.jpg
- **Posted:** 2026-08-13T13:24:51.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Just asking people their preferences is the easiest way to success. Katie Rosholt learned that on both sides of the marketing table.

Katie is the founding Managing Director of SOCIETY U.S., the American arm of the Australian-born agency that only works with brands looking to advance society in a positive way. In this candid conversation on The PIMS Influence, she and Mike get into setting client expectations, the modern influencer media mix, AI and brand discovery, social selling, and sustainability without greenwashing.

Her years as a brand-side marketing leader changed what she promises as an agency leader now: set the expectation early, back a lower KPI with solid proof, and deliver with excellence. She also walks through the media mix as a whole pie instead of slivers, why engaged audiences beat impression counts, and the honest conversations that keep clients, creators, and editors all playing in the same middle ground. And she names where she wants to take SOCIETY next: back into beauty and wellness, and deeper into CPG and sustainability.

MENTIONED IN THIS EPISODE:

Katie Rosholt on LinkedIn: https://www.linkedin.com/in/katierosholt/

SOCIETY Marketing Communications: https://www.societymarcom.com

Reach Katie: katie@societymarcom.com

Chapters

0:00 - Intro
2:26 - From Edelman to SOCIETY's US launch
5:08 - Setting client expectations upfront
6:56 - Rethinking the influencer media mix
12:27 - AI, brand discovery, and honest KPIs
17:55 - TikTok Shop and entering new markets
22:40 - Positivity, trends, and what's next
27:23 - Sustainability without greenwashing
31:51 - Why she wouldn't change a thing

ABOUT KATIE ROSHOLT

Katie Rosholt is the founding Managing Director of SOCIETY U.S., the first American office of SOCIETY Marketing Communications, an independent, female-founded agency started in Australia in 2017. Her 26-year career spans agency leadership at Edelman and United Entertainment Group, where she launched the agency's first international office in London, and brand-side roles as VP Global Marketing at Vital Proteins and SVP Marketing at P.volve. She sits on the board of Naturally Chicago.

https://www.linkedin.com/in/katierosholt/ | https://www.societymarcom.com

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CONNECT WITH THE PIMS INFLUENCE

https://www.linkedin.com/in/pimsmikeryan/

https://www.pimsinc.com

ThePIMSInfluence@pimsinc.com


#ThePIMSInfluence #PIMS #CPG #InfluencerMarketing

## Stats

- **Views:** 17
- **Likes:** 1
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## Tags

influencermarketing, thepimsinfluence, cpg, pims

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