# @dban__ on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DbqZG_fDZZH
- **Gondola URL:** https://gondola.cc/posts/69103011-dban-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fac52da582.jpg
- **Posted:** 2026-08-05T14:49:51.000+00:00
- **Account Owner:** Dom (@DBan_) — https://gondola.cc/DBan_

## Caption

AFC Richmond 2026/27 Season Branding Concept ❤️💙

Exploring how Ted Lasso’s team could look if he had remained as Men’s first-team manager through to the 2026/27 season. 

An energetic and dynamic visual system built around refined photography, icons rooted in Richmond’s history, and bold typography for the Greyhounds.

Created by Dom Bannister & Max Ross.

#smsports #afcrichmond #tedlasso #sportsdesign #footballislife 

Editorial photography forms the foundation of the project, capturing the tone, values, and class of the club while highlighting the big personalities that make AFC Richmond so special 🙌

Our backdrop is constructed from layers of draped fabric in navy and burgundy, creating a refined, theatrical atmosphere that feels both intimate and distinctly Richmond. The fabric surrounds each subject, drawing the eye in and allowing them to take centre stage.

Character/Backdrop Imagery created using a combination of ChatGPT, NanoBanana, and Photoshop.

Kit Imagery created through physical kit scans and Photoshop.

Other imagery collected through Ted Lasso, FIFA 23 & Chelsea FC

Inspired by Ted Lasso on Apple TV. All imagery, characters, and likenesses remain the property of Apple TV.

Our brand is built around a dynamic typography system and a collection of icons inspired by the club, its history, and the current season’s kits. From the iconic Believe sign and Greyhound mascot to patterns drawn from the kits themselves 🎨

Our typography and icons scale from bold headlines to the smallest details within our micrographics, helping to balance the wider visual system and giving every template its own distinctive Richmond flair.

Our goal template is the most energetic part of the visual system, a space where we can maximise visual impact and experiment with playful layouts that stand alone or transition seamlessly through motion ⚽️

For the club’s biggest moments, we want AFC Richmond’s personality to shine through and take centre stage.

The HT/FT template is designed to deliver all the key match information while maximising space for in-game photography 🔥

The layout puts a strong emphasis on the scoreline via the overlap, keeping the template dynamic wi

## Stats

- **Views:** 0
- **Likes:** 29,805
- **Shares:** 0
- **Comments:** 150

## Tags

smsports, footballislife, tedlasso, sportsdesign, afcrichmond

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