# @sterling_voth on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Db4UY4pjICJ
- **Gondola URL:** https://gondola.cc/posts/69128961-sterling-voth-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/89950f8837.jpg
- **Posted:** 2026-08-11T00:38:43.000+00:00
- **Account Owner:** Sterling Voth (@Sterling_Voth) — https://gondola.cc/Sterling_Voth

## Caption

If your crew doesn't understand what car enthusiasts actually care about, your ad will look good and sell nothing.
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Automotive ads are harder to shoot than almost anything else. Most people don't realize why.
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Start with the basics. Cars are big. That means bigger locations. Bigger crews. More gear.
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Cars are also covered in reflections. Every angle changes how the paint, the glass, and the trim catch light. You can't just point a camera and shoot. You have to control the environment or the car looks flat and cheap on camera.
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Then there's movement. Cars aren't static products. The whole point is what they do.
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You can't shoot one location and call it done.
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You often need three, four, five locations to actually show the use case.
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A truck needs to look capable off-road.
A sedan needs to look sharp in the city.
A sports car needs a track.
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But the equipment and locations are only half the problem.
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The bigger issue is specific knowledge.
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Car enthusiasts can smell an ad made by people who don't understand cars.
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The details matter to them.
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They need to matter to your team, too.

## Stats

- **Views:** 1,680
- **Likes:** 57
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sterling Voth | @Sterling_Voth | https://gondola.cc/Sterling_Voth | Director of Photography |

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