# @joiceglobal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcI1WNojdo2
- **Gondola URL:** https://gondola.cc/posts/69164236-joiceglobal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/209aee336c.jpg
- **Posted:** 2026-08-17T10:33:48.000+00:00
- **Account Owner:** Joice (@joiceglobal) — https://gondola.cc/joiceglobal

## Caption

Rodney Sacks bought a bankrupt juice company for $14.5M. Today, Monster Energy is worth around $93B.

In 1992, the former South African lawyer acquired Hansen Natural with just 12 employees, no factory and years of losses ahead.

Within three years, the company’s value had fallen 59%.

He kept going.

Then Sacks spotted the energy drink boom in Europe and launched Monster in 2002: a 16oz can, twice the size of Red Bull and roughly half the price.

By 2005, Hansen’s stock had surged 3,000%.

A decade later, Coca-Cola invested $2.15B and helped take Monster into 140+ countries.

From bankrupt juice brand to one of the biggest beverage companies on earth.

Sometimes the opportunity is hiding inside the asset everyone else has already written off.  founded

#jewishpeople #entreprenuer #monsterdrink

## Stats

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- **Comments:** 1

## Tags

entreprenuer, monsterdrink, jewishpeople

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