# @websummit on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DcBWk_3Avfi
- **Gondola URL:** https://gondola.cc/posts/69169092-websummit-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b4b28ae649.jpg
- **Posted:** 2026-08-14T12:51:08.000+00:00
- **Account Owner:** Web Summit (@websummit) — https://gondola.cc/websummit

## Caption

Has high production value lost its edge on social media? 📱

At #WebSummitRio, Fábio Porchat, co-founder of Porta dos Fundos, explained how the content landscape transformed over the last decade. Back in 2012, polished, high-quality production was a major differentiator. Today, creators fight for audience retention against an endless variety of content.

How do you keep an audience hooked in the age of distraction?

## Stats

- **Views:** 13,201
- **Likes:** 3
- **Shares:** 0
- **Comments:** 5

## Tags

websummitrio

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