# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=LRWdpovemvU
- **Gondola URL:** https://gondola.cc/posts/69264452-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e3a395e028.jpg
- **Posted:** 2026-08-19T16:00:27.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

Andrea Hopelain, GM & SVP of Global Marketing at Electronic Arts, shares her view on why modern fandom is "participatory or leave." 

Watch the full conversation on our YouTube Channel. 
 
#Marketing #GenZ #Fandom #Community #ElectronicArts

## Stats

- **Views:** 289
- **Likes:** 2
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

genz, fandom, marketing, electronicarts, community

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