# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=Q5kprCI3RxA
- **Gondola URL:** https://gondola.cc/posts/69264456-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/908b24b2d1.jpg
- **Posted:** 2026-08-17T15:09:25.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

Is 'reach' still the most important metric?  

Andrea Hopelain, GM & SVP of Global Marketing at Electronic Arts, shares her thoughts on why creating a sense of belonging is critical to making brand reach truly matter. 

Find the full episode on our channel! 
 
#BrandStrategy #MarketingTips #ROI #Community #ElectronicArts

## Stats

- **Views:** 94
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

marketingtips, brandstrategy, roi, electronicarts, community

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