# @umapaints on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcGxlUIm0sv
- **Gondola URL:** https://gondola.cc/posts/69272381-umapaints-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1ff4afc1fa.jpg
- **Posted:** 2026-08-16T15:22:26.000+00:00
- **Account Owner:** Uma Kelkar (@umapaints) — https://gondola.cc/umapaints

## Caption

AI today is different than the AI of 4 years ago.

We trust the people who were affected adversely by AI. I was positively affected by AI. But every negative episode has 7x the impact on our human memory than positive ones.

Technology improves. The shade of complaints changes with that technological evolution.

The unsaid, serious and real worries are of losing business to a technology whose data is deemed stolen.

The ease of producing design choices with or without quality puts the curation burden on creatives like us. So, now, design, curation and customer education becomes an added job that we aren’t paid for.

This is called margin squeeze. For every $ earned the effort is growing but each day has only 24 hours. So there’s an operating limit to how much effort can scale even if we had abilities to operate 24/7.

With tech workers making inordinate money for less than creative jobs and hiding behind company names rubs the salt into creatives’ wound.

And sometimes we borrow anger on part of known artists who have been wronged.

But here’s what is different in 2026.

If given right choice of tech you use, your drudgery can be reduced with AI. Think of AI as a mathematical filter that looks at repeat behavior and estimates the next move. Even if it is 75% right, it’s 75% work eased off. If you are a growing company, that’s worth a growing $/minute. You should think of yourself as an appreciating asset. You are the asset. Treat yourself well, AI has the power to become your assistant.

This weight is true.

Truth is: time can move forward. There are companies who began with collecting data with consent. These companies pay the price of not being famous because getting consent takes time. Trust with AI companies is a journey. BUT the technology is very powerful and it is not going to get squished back into a lamp.

The way forward is guardrail teams and guardrailed technology.

How does one weigh these companies? Next week after some history on how we came to this point at all. 

#ipaintlikeanengineer

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