# @poweredbysparks on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DcJGJmtFE2b
- **Gondola URL:** https://gondola.cc/posts/69272432-poweredbysparks-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/83417629a2.jpg
- **Posted:** 2026-08-17T13:00:03.000+00:00
- **Account Owner:** Sparks (@poweredbysparks) — https://gondola.cc/poweredbysparks

## Caption

There's a common assumption in experiential: you can feel whether it worked, but you can't really prove it. That's not how we think about it.

Our VP of Strategy, Melissa Meloro, puts it directly: measurement at Sparks starts long before the event — mapping whether a brand's footprint will actually deliver. It runs through the experience with attendee sentiment tracking. And it continues after, with pre/post surveys and exposed and unexposed data comparisons.

Most importantly, we revisit all of it with our clients across the year to make every future investment smarter. 

#ExperientialMarketing #ExperientialAgency

## Stats

- **Views:** 1,133
- **Likes:** 46
- **Shares:** 0
- **Comments:** 0

## Tags

experientialagency, experientialmarketing

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