# @theboardroom on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=QZQCdLoSAgI
- **Gondola URL:** https://gondola.cc/posts/69339372-theboardroom-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1ecd220fb2.jpg
- **Posted:** 2026-08-10T15:00:08.000+00:00
- **Account Owner:** Boardroom (@boardroom) — https://gondola.cc/boardroom

## Caption

Shaquille O’Neal is more than a basketball legend; he’s built one of the most powerful athlete business empires in the world.

In this Boardroom Cover Story, Shaq sits down with Rich Kleiman alongside Authentic Brands Group founder and executive chairman Jamie Salter to discuss the mindset behind building a legacy that lasts forever. Shaq opens up about his transition from NBA superstar to entrepreneur, the lessons he learned from Magic Johnson, his partnership with Salter, and why he’s focused on creating businesses that extend far beyond basketball.

The two discuss the acquisition and revival of Reebok, Shaq’s vision for the future of the iconic brand, his role as president of Reebok, investing in women’s basketball through Angel Reese, launching the DUNKMAN League, and why the best partnerships are built on trust, honesty, and a shared drive to win.

From learning business after entering the NBA to building one of the most recognizable names in sports and entertainment, Shaq explains why he’s still only in the “second inning” of his career.

Topics include: 

00:59 — Shaq & Jamie Salter Talk Building a Legacy Beyond Basketball
01:20 — Jamie Salter’s Vision Behind Authentic Brands Group
02:45 — Shaq’s Transition From NBA Superstar to Entrepreneur
07:03 — How Shaq Became Authentic Brands’ First Athlete Partner
11:21 — Why Shaq Wanted to Bring Reebok Back
12:42 — Shaq’s Plan to Make Reebok a Sports Powerhouse Again
16:20 — How Shaq Helped Elevate Women’s Basketball & Angel Reese
19:34 — Shaq Launches Dunkman: The Future of Competitive Dunking
24:34 — Jamie Salter on Finding the Next Shaq, LeBron & Iconic Partners
28:12 — Shaq’s Legacy: Why He’s Still Just Getting Started
28:50 — Shaq & Jamie Salter on Their Unmatched Business Partnership

#Shaq #ShaquilleONeal #Business #Reebok #NBA #Entrepreneur

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## Stats

- **Views:** 30,547
- **Likes:** 278
- **Shares:** 0
- **Comments:** 8

## Tags

shaquilleoneal, shaq, nba, business, entrepreneur, reebok

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