# @josephnother on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcMFId1kTtf
- **Gondola URL:** https://gondola.cc/posts/69487045-josephnother-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/31d38e5768.jpg
- **Posted:** 2026-08-18T16:49:28.000+00:00
- **Account Owner:** Joseph Nother (@josephnother) — https://gondola.cc/josephnother

## Caption

Scale faster. Sell more. Spend effectively on marketing. Build trust that compounds. 

Every business leader, founder or entrepreneur wants those four things. I should know. 😉

I’ve started a dozen ventures in 25 years and built two of them into 7- and 8-figure operations.

Most go looking for them in tactics be it a better funnel, a new channel, more ads.

They’re not tactics. They’re outputs of a framework that hasn’t been updated since 1981.

The marketing mix was written in 1960 for companies that already had inventory, distribution and a media budget. It was extended in 1981 for service firms. Both still work, but neither was built for the thing that changed everything.

Over the last decade, social media put the founder in front of the product.

Now the proof, the personality and the channel all run through one human being. You.🤘

That’s the whole reason three dads with $750 and no product built a $35M brand with zero paid media. Or why 60% of people now trust what a person says about a company more than what the company says about itself. And now AI is doubling down on the same pattern.

So I extended the mix again. Last month I introduced the 6 P’s of Marketing for Entrepreneurs in a talk for the University of Tennessee #utknoxville - My alma mater.

Six P’s, built for founders, leaders and entrepreneurs:

🧠 Purpose. 
✨ Persona. 
💪 Proof. 
🙋Platform. 
📣Publicity. 
📱Promotion.

Over the next six weeks I’ll unpack each one.

Or you can fast-forward.

➡️ Comment LEAD and I’ll send you the full framework.

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## Tags

utknoxville

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