# @bmwblog on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=OEh9DmUNpWo
- **Gondola URL:** https://gondola.cc/posts/69513294-bmwblog-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/54f25841f4.jpg
- **Posted:** 2026-08-21T15:50:39.000+00:00
- **Account Owner:** BMWBLOG (@bmwblog) — https://gondola.cc/bmwblog

## Caption

Recorded at the BMW Villa during Monterey Car Week, following the reveal of Kith for BMW Chapter IV, this panel brings together Kith founder Ronnie Fieg and Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse and M. 

The designers go deep on what it takes to evolve an iconic brand without losing what made people fall in love with it in the first place — from the E30 M3 as a "gateway hook" to the philosophy behind timeless design cues that people feel more than they see. 

They talk color trends (why solid, non-metallic tones are having a moment), why simplicity is harder to achieve than complexity, the tension between conservative and boundary-pushing voices inside a design team, and what each of them would build with a completely blank slate.

A candid, fast-moving conversation between two creatives shaping the culture around BMW today.

0:00 – Introductions: Ronnie Fieg & Oliver Heilmer take the stage
1:06 – Creating relevance for a new generation without losing brand heritage
3:01 – The E30 M3 as a "gateway hook" and building heritage within new projects
5:04 – Designing something that becomes someone's memory decades later
6:12 – Chasing timeless design vs. cars built for a 7–15 year cycle
9:35 – Is simplicity the new boldness in design?
13:33 – The emotion of color: solid tones, orange, and what's fading out
15:37 – How BMW's design team spots and sets color trends
17:02 – If they swapped jobs for a day
21:12 – Free reign, no budget: what they'd design next
22:58 – What's next for the Kith x BMW collaboration

Please Subscribe and help us reach 300K 👉http://bit.ly/bmwblog_subscribe

#kith #bmw #design #cardesign

## Stats

- **Views:** 1,298
- **Likes:** 28
- **Shares:** 0
- **Comments:** 7

## Tags

kith, design, cardesign, bmw

---
Copyright (c) Gondola