# @insiderfood on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DcRn-lnCYsV
- **Gondola URL:** https://gondola.cc/posts/69517765-insiderfood-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1ed386381c.jpg
- **Posted:** 2026-08-20T20:30:15.000+00:00
- **Account Owner:** Insider Food (@insiderfood) — https://gondola.cc/insiderfood

## Caption

McDonald's is losing ground to rivals among low-income fast-food diners, according to recent data.

Spending by low-income guests at the Golden Arches declined 2.4% year-over-year during the company's latest quarter, said consumer analytics company Numerator. The firm defines "low-income guests" as those from households making $40,000 or less a year.

The drop is McDonald's first quarterly decline with low-income guests in the past year and amounts to roughly $310 million in lost sales, Numerator said on Tuesday.

Rival fast-food chain Burger King, meanwhile, notched a 0.3% gain over the same period.

The data is the latest sign that McDonald's is struggling to attract diners, especially in a K-shaped economy.

Read more about how McDonald's is losing sales at the link in our bio.

Story by Alex Bitter

(Credit: Getty Images)

#McDonalds #BurgerKing #fastfood

## Stats

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- **Likes:** 475
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- **Comments:** 14

## Tags

fastfood, burgerking, mcdonalds

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