# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=6GsS6lGV0lc
- **Gondola URL:** https://gondola.cc/posts/6955768-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/581c4cf4cb.jpg
- **Posted:** 2023-03-23T12:00:03.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

The brief was simple: Make an ad that’s as relatable as possible to be seen by 100 million people.

That was the goal @kia  America vp of marketing Russell Wager set for his agency David&Goliath for the brand’s 14th Super Bowl commercial.

Oh, and the stunt-filled spot, which came in at No. 11 in the USA Today Ad Meter, also had be humorous, multi-platform and long lasting. “We don’t set out to create a Super Bowl spot, but a Super Bowl experience,” said David Angelo, founder and chairman of David&Goliath.

In this episode of Adweek’s Adnatomy, Wager, Angelo and Damion Clayton of production house Rock Paper Scissors take us behind the scenes for a look at what it took to make “Binky Dad.”

#Adnatomy #Kia #BinkyDad
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## Stats

- **Views:** 123
- **Likes:** 2
- **Shares:** 0
- **Comments:** 1

## Tags

adnatomy, binkydad, kia

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