# @adweekmag on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=F6PoGSD4EzY
- **Gondola URL:** https://gondola.cc/posts/6955777-adweekmag-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2225e55893.jpg
- **Posted:** 2023-02-03T18:03:09.000+00:00
- **Account Owner:** adweekmag (@adweekmag) — https://gondola.cc/adweekmag

## Caption

When @espn  brought the fan-favorite “This Is SportsCenter” ads in-house in 2017, it didn’t expect a pandemic to force the campaign to go dormant two years later.

Now, with the help of new creative partner Arts & Letters, “This Is SportsCenter” is officially back with four spots—shot in a single day at ESPN headquarters in Bristol, Conn. The new ads feature superstar athletes, including U.S. Women’s National Team players Megan Rapinoe, Becky Sauerbrunn and Sophia Smith, as well as beloved mascots, such as Delta State University’s Fighting Okra. 

In the latest episode of Adweek’s Adnatomy, we spoke with ESPN, the agency and the editors behind the revival to take us behind the scenes—from conception through production—and what it means to bring back one of advertising’s most beloved campaigns. Plus, get a sneak peek at the upcoming ad led by Olympic gold medalist Sydney McLaughlin.

#Adnatomy #ESPN #ThisIsSportsCenter
Subscribe to our channel! https://goo.gl/JpCqzs
↓↓ Leave a comment below ↓↓

Check out the original article here! https://bit.ly/3JB1zll

Check out our full video catalog: https://goo.gl/Ky9LT8

Follow us on:
Twitter:  https://goo.gl/U2sVPW
Facebook: https://goo.gl/G5DRR1
Instagram: https://www.instagram.com/adweek/
TikTok: http://instagram.com/adweek
Reddit: https://www.reddit.com/user/AdweekMag

## Stats

- **Views:** 139
- **Likes:** 2
- **Shares:** 0
- **Comments:** 2

## Tags

espn, thisissportscenter, adnatomy

---
Copyright (c) Gondola