# @startupcpg on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DcTcyN3RYvN
- **Gondola URL:** https://gondola.cc/posts/69562641-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d1f975c603.jpg
- **Posted:** 2026-08-21T13:30:06.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

IT’S HERE… the Sixth Annual Shelfie Awards Ceremony is happening!🏆

Join us for our “red carpet” Awards Ceremony celebrating the finalists and winners of the 2026 Shelfie Awards — the largest free awards program built exclusively for emerging CPG brands.

Tune in from anywhere in the world to find out who took home a Shelfie this year, hear our judges break down what they loved (and what surprised them), and nerd out over the incredible innovation happening in our space. This year was our biggest yet — 600+ brands submitted, 2,000+ products judged — and the field was STACKED.

All are welcome. Whether you’re a brand that entered, a buyer on the hunt for what’s next, or just a CPG nerd who loves discovering great products — pull up a chair.

Our mission at Startup CPG is to elevate emerging consumer brands. We created the Shelfies specifically to tear down the cost and labor barriers that keep early-stage brands out of big-name awards. Free to enter, judged by real industry insiders, built for 1–10 person teams doing remarkable things.

This is their moment. Come celebrate with us. 🎉

📅 Aug 24th 🕙 10am PT / 1pm ET

Comment “SHELFIE LIVE“ to get the link to sign up!

#StartupCPG #ShelfieAwards #ShelfieAwards2026

## Stats

- **Views:** 3,775
- **Likes:** 70
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- **Comments:** 19

## Tags

shelfieawards, startupcpg, shelfieawards2026

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