# @mipmarkets on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Dca2PMiu-0q
- **Gondola URL:** https://gondola.cc/posts/69563372-mipmarkets-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6ff2e697be.jpg
- **Posted:** 2026-08-24T10:31:38.000+00:00
- **Account Owner:** The World’s Entertainment Content Market (@mipmarkets) — https://gondola.cc/mipmarkets

## Caption

Are you building an audience… or just renting attention?

Doug Scott, Founder of UNXKNOWN, says that the brands winning today aren’t the ones spending the most - but the ones creating culture.

As the lines between creator, brand and studio continue to blur, differentiation becomes a strategic advantage.

▶️Get Doug’s full insights via the interview at the YouTube link in our bio.

#MIPCOM #IndustryIntel #creatoreconomy #thoughtleadership

## Stats

- **Views:** 0
- **Likes:** 1
- **Shares:** 0
- **Comments:** 0

## Tags

thoughtleadership, industryintel, mipcom, creatoreconomy

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