# @SBJ on Twitter

- **Type:** Image
- **Original URL:** https://twitter.com/SBJ/status/2089804790104567947
- **Gondola URL:** https://gondola.cc/posts/69566492-SBJ-twitter
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/238ad58d50.jpg
- **Posted:** 2026-08-18T20:01:03.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

How important is unique merchandise to women's sports fans?

In 2024, Sports Innovation Lab and Klarna estimated that it could represent $4B in annual revenue, but supply was not meeting demand.

The tide is turning though. @RachelAxon takes a closer look: https://t.co/eA5647wdXD https://t.co/PiO2dqga4s

## Stats

- **Views:** 0
- **Likes:** 11
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Graphic Designer |
| Kami Mattioli | @Kami | https://gondola.cc/Kami | Social Lead |

## Matching Posts

- @sportsbusinessjournal on Instagram — https://gondola.cc/posts/69252250-sportsbusinessjournal-instagram

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